Frequently Asked Questions
Bartack Brands is a full-service brand launch studio that collaborates with celebrities, influencers, and sports personalities to create and scale fashion and beauty brands across India and the Middle East.
Our headquarters are in Mumbai, Maharashtra, India, with operations extending to Dubai and other parts of the Middle East.
Fashion is our core expertise, but we also launch and scale brands in beauty, personal care, wellness, and select lifestyle categories. If the celebrity's persona, market opportunity, and product vision align well, we’re open to exploring new categories on a case-by-case basis. Our approach remains brand-first, audience-focused, and execution-driven—regardless of the product segment.
You can reach us at +91-7700983800 or email us at Nandita@BartackBrands.com.
We provide end-to-end services, including brand strategy, design, production, marketing, and distribution, tailored to launch and grow fashion and beauty brands.
While our primary focus is on celebrities and influencers, we also collaborate with entrepreneurs who have a compelling brand vision and market potential.
Absolutely. we help optimize and scale existing brands through refreshed positioning, improved performance marketing, and stronger supply chain execution.
Our brand launch process is comprehensive and designed to maximize both market fit and celebrity alignment. It includes:
- Finding White Spaces in the Market: We identify categories with either the least competition or the most untapped demand to ensure your brand enters with a strategic edge.
- Persona-to-Product Fit: We evaluate the celebrity’s personality, audience, and image to select a product category that resonates authentically and commercially.
- Strategy Development: We co-develop the brand vision, positioning, and business model through in-depth research and ideation.
- Design & Sampling: From moodboards to technical packs, we handle product design, fit development, and sampling.
- Production: We manage sourcing, vendor selection, quality checks, and order fulfillment at scale.
- Tech & Digital: We build your D2C website, set up backend systems (inventory, CRM, logistics), and run full-funnel digital marketing.
- Marketing: We design your launch campaign and brand storytelling with influencer outreach, PR, and content strategy.
- Distribution: We manage e-commerce operations, retail tie-ups, and last-mile logistics across India and the Middle East.
Timelines vary based on the project's complexity, but a typical brand launch can take between 6 to 9 months from inception to market release.
Bartack Brands hires and manages the entire operational team—from designers and marketing experts to customer service and logistics managers. As a full-stack services partner, we run the business day-to-day so the celebrity or influencer can focus on their core work as an artist, athlete, or performer. We handle everything behind the scenes—from team building to execution.
No. We manage the full backend—team, vendors, marketing, logistics—so you don’t have to. You’ll be involved in key creative decisions, but we take care of execution end to end.
Just your time, trust, and input on the brand’s identity. We handle all the heavy lifting and guide you through every major decision with options and rationale. It’s collaborative, but low effort for you.
Our partnership models are structured to limit your financial exposure. You are not personally liable for operational costs unless specifically agreed upon. Every arrangement is discussed upfront to protect your interests.
Expect around 1–2 hours per week in the setup phase for reviews, and a few hours around campaign shoots or launch activities. We know your time is limited—and build our systems accordingly.
Not at all. We build brands that enhance your image and align with your values. Every decision—from the product to the campaign tone—is made with your long-term legacy in mind.
If you're interested in launching or scaling a brand, please contact us via phone or email. We'll schedule a consultation to discuss your vision and how we can assist.
We operate primarily in India and the Middle East, with capabilities to manage brand launches and operations across these regions.
No, Bartack Brands does not invest capital. However, we provide full fundraising support—connecting founders with relevant angel investors and VCs, crafting investor decks, and helping prepare for meetings. We act as a strategic partner throughout the fundraising journey.
Absolutely. We assist in identifying credible investors aligned with D2C and celebrity-led models. We guide the entire process—from narrative and pitch building to matchmaking and closing. Our deep industry network spans India, Dubai, and international D2C circles.
There’s no fixed number. It depends on the product category, positioning (mass vs. premium), launch scale (local vs. global), and the long-term brand vision. Fashion brands aren’t built overnight—they require patience, continuous investment in product, marketing, tech, and operations.
At Bartack, we help founders make smart decisions around:
- Launch sequencing (soft vs. grand launch)
- Inventory and MOQs
- Performance marketing budget allocation
- Tech vs. offline costs
- Long-term vs. short-term ROI trade-offs
Our approach ensures that brands are built for sustainable growth—not just short-term buzz.
Bartack Brands operates on a customized commercial model based on the scope, stage, and long-term vision of the brand. This may include a mix of service retainers, revenue share, equity participation, or success-based fees. Our goal is to align incentives and share responsibility in building enduring, profitable brands. Every engagement is structured transparently, with mutual interest and scalability at the core.